![]() If you’re still not convinced about the benefits of using emojis, let me give you a real-life example. Using emojis in the subject line can lead to an increase of unique click rate by 28%.Using emojis in the subject line can lead to an increase in unique openings by 29%.44% of users are more likely to purchase products advertised using emojis.The open rate of emails with emojis in the subject line is 56% higher compared to the plain subject lines.Here are some pretty convincing stats to back it up: The main argument for using emojis in email marketing is that they have a huge positive effect on KPIs such as open rate, click rate and response rate. In fact, considering the massive number of devoted fans emojis have accumulated over years, there must be at least a couple of very good pros to them. There must be a valid reason for almost every marketer in existence to have raved about emojis being the email marketing messiah at some point of their professional life. So it looks like we’re going on a journey of weighting all the arguments for and against emojis in modern email marketing to settle the question once and for all!īuckle up, you’re in for a wild ride! The pros of using emojis In email marketing ![]() To what extent is using emojis in professional emails a cringeworthy practice in 2023?Īs a person partial to dropping emojis here and there to spice things up (sometimes, in excessive amounts), I can’t give a fair judgement straightaway. Therefore, the correct research question for this article to explore sounds something like this: You need to consider both sides to come to the right conclusion about whether emojis are a hit or a miss. As always, the truth lies somewhere in the middle. They believe that emojis are overused and outdated, therefore, tacky and uncreative.īoth these viewpoints have some bits of valid reasoning behind them, but if you ask me, neither of them is true. While some marketers still think that emojis are super hot and are the only way to make your brand come across as a more relatable one, the others are not so fond of it. Today, the topic of using emojis in email marketing is nothing but controversial. It truly was the defining moment of email marketing in 2014. In fact, something as minor as a laughing face emoji or a fire emoji was capable of differentiating an email from the others in the recipient’s inbox. An emoji could go a long way and used to be an awesome attention-grabber. You can also copy and paste your emoji URL link to share with others and have them edit the project to make their own version of your custom emoji.A couple of years ago, when the idea of replacing words with funky little images just appeared in the minds of avant-garde marketers, it was truly groundbreaking. ![]() After you’ve finished creating your own emoji, download the file and upload to your desired communication platform. Use Kapwing to make custom emojis on your phone, computer, or tablet by opening the image editor directly in your web browser. The recommended emoji size ranges from 128px by 128px (for Discord and Slack) and 180px by 180px (for Twitch), which you can enter custom dimensions in your image editor. Resize your emojis to fit Discord, Twitch, Slack, and any other communication platform by adjusting your canvas’s dimensions. With Kapwing’s well-equipped smart toolkit, you can easily remove the background and make an emoji transparent in one click using their Remove Background tool. Oftentimes, we want to make custom emojis for Discord to send to our friends in our communities, or we want to create custom emotes for Twitch to gift subscribers with exclusive emotes to use in the Twitch chat during a livestream. With over hundreds of emojis, stickers, GIFs, images, and more creative assets, Kapwing’s custom emoji maker equips anyone with everything you need to make your own custom emoji.
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